JON McLAUGHLIN — (MOOD)
Our friend Jon McLaughlin made an excellent, evocative instrumental album in 2019 called (MOOD). When we heard the music, we knew we had to create a visual system that was clear, but still left room for listeners to be able to experience and apply the songs to the moods in their own lives.
By creating simple icons to represent each song, an engaging visual palette - just like the music - was brought to life for fans to interpret alongside the instrumental songs. Several standalone singles were released to precede the full album drop, and we made sure that all visuals evolved, while remaining consistent, throughout the entire campaign.
(MOOD) is available on all digital retailers now.
By creating simple icons to represent each song, an engaging visual palette - just like the music - was brought to life for fans to interpret alongside the instrumental songs. Several standalone singles were released to precede the full album drop, and we made sure that all visuals evolved, while remaining consistent, throughout the entire campaign.
(MOOD) is available on all digital retailers now.
DESIGN
ALL SONGS WRITTEN AND PERFORMED BY: JON McLAUGHLIN.
PRODUCER: JARED SPARKMAN.
DESIGN: SAM KAUFMAN.