JOSHUA+ — "WHITE JESUS" SINGLE
Because the song contains a highly personal lyric about the artist's childhood and opulent predictions for the future, we needed to visually fuse the humble, majestic, and modern narratives contained in the song. Absorb. commissioned photographs of "Corpus" - a life-sized bronze sculpture by Gian Lorenzo Bernini (c. 1655) - from the Art Gallery Of Ontario. We manipulated the photos with color and added minimalist type elements for a striking and evocative result.
For the electrifying music video, directors Taylor Blythe and Christopher Burton created vivid scenes of young skateboarders and street artists encamped in an old church building which they secretly inhabit. As recklesness swirls around JOSHUA+ during performance scenes, we are again reminded of the optimistic spirit of youth. "WHITE JESUS" became JOSHUA+'s most successful song to date, accumulating six-figure streaming totals from the video and track, and securing placements in multiple saugh-after playlists.
JOSHUA+'s music is available on all platforms now.
FILM
DESIGN
TYPOGRAPHY
PHOTOGRAPHY
PRODUCED BY OWEN THOMAS.
MIXED BY JESSE STRING.
MASTERED BY ADAM GROVER AT STERLING SOUND.
Producer: Jared Sparkman
DESIGN: SAM KAUFMAN.
PROD / POST: ABSORB.
LABEL: ABSORB.
VIDEO Co-Directed by Christopher Burton and Taylor Blythe
Featuring Andrew Johnson, Levi Vahle, and Mazin Elkhatib
Graffiti Artist: Matt Braun
Director of Photography: Taylor Blythe
Camera 2: Adam Clark
Production Assistant: Matt Schafer
Edit and post production by Taylor Blythe
Style coordination by Brianna Aragon
Titles by Sam Kaufman
Executive Producers: Jared Sparkman and Owen Thomas