THE BAND PERRY — "LIVE FOREVER"
Absorb. was thrilled to get to build visuals for the 2015-2016 campaign of The Band Perry's new single release for "Live Forever." At the core of the song's is a spirit of youth & fearlessness, which we interpreted through a minimalist geometric HEART OF YOUTH design that inspired all other creative components of the song's visual presentation.
The HEART OF YOUTH aesthetic was woven into all TV performance, design, merchandising, music video, & promotional properties, and the design itself even had a physical manifestation as a 13-ft. tall aluminum fabricated, LED-neon traced art installation.
The HEART OF YOUTH aesthetic was woven into all TV performance, design, merchandising, music video, & promotional properties, and the design itself even had a physical manifestation as a 13-ft. tall aluminum fabricated, LED-neon traced art installation.
SINGLE DESIGN
LOGO
TYPOGRAPHY
PHOTO
PHOTO / FILM PRODUCER: JARED SPARKMAN.
PHOTOGRAPHY: BENNY KROWN.
H&M: GIOVANNI DELGADO.
STYLE: MARIE PERRY & LOREN DAUGHDRILL.
DESIGN: SAM KAUFMAN.
LABEL: BIG MACHINE.