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JOSHUA-PLUS_ICECREAMCAKE_COVER_1.jpg

JOSHUA+ —ICE CREAM CAKE

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JOSHUA+ — "ICE CREAM CAKE" SINGLE
The Absorb. label is thrilled to release the summer 2021 single "ICE CREAM CAKE" by experimental hip hop artist JOSHUA+.

For this track, we had a custom ice cream cake constructed and photographed it on 20-second intervals as it melted in front of the camera. A cover image was harnessed, and photos were placed in sequence to make stop-motion-style films for the promotional campaign.

"ICE CREAM CAKE" is available on all platforms now.
 
DISCIPLINES:
CREATIVE DIRECTION
FILM
DESIGN
TYPOGRAPHY
PHOTOGRAPHY
YEAR:
2021
WRITTEN BY JOSHUA+.
PRODUCED BY OWEN THOMAS.
MIXED BY JESSE STRING.
MASTERED BY ADAM GROVER AT STERLING SOUND.
CREATIVE / FILM DIRECTION: OWEN THOMAS.
PHOTOGRAPHY: OWEN THOMAS.
PRODUCER: JARED SPARKMAN.
PRODUCTION COORDINATOR: BRIANNA ARAGON
DESIGN: SAM KAUFMAN.
FILM DIRECTION: OWEN THOMAS.
PROD / POST: ABSORB.
LABEL: ABSORB.